Combining the imagination and spatial experience of interior designers with the craft and creativity in a 2D world of graphic designers allowed for intense ideation. Visual inspiration and the drive to evoke the mission of MassChallenge led to a basic two-tone concept that would later expand into three more iterations.
It Begins With an Idea
Design 'n Gather Mosaic Design Competition
From a single spark, the overall composition emerges.
SMMA recently participated in Design ‘N Gather, an annual mosaic competition sponsored by Boston-based tile fabricator/designer Artaic. The goal was to create a design in Photoshop based on a photograph, sketch, painting, or an original work. The chosen design would be used to cover wall space at the Boston offices of MassChallenge, the world's largest start-up accelerator. Their mission statement is to "catalyze a startup renaissance."
We often encourage our employees to think beyond their day-to-day roles and take part in design competitions and initiatives that encourage creative thinking. For this effort, our team included several talented graphic and interior designers who worked in harmony to create a dynamic, aesthetically-rich composition that captured the catalytic burst of inspiration from which new ideas are born.
It begins with an idea―a burst of inspiration. As that idea grows, it reacts, ignites, and collides with others, resulting in a web of constantly evolving permutations. From this increasingly complex layering of shapes, new and dynamic patterns emerge, resulting in a mosaic of intertwining connections and paths. This mosaic serves as a visual representation of the ideas catalyzed and fostered by MassChallenge.
