There are a handful of SMMA’s clientele, including a few Fortune 500 companies, that are discovering the advantages of coworking while making the shift from generic to specialized spaces. For larger companies, working in an office space outside of their headquarters not only saves them money, but also expands their networking opportunities for creating new partnerships, finding new talent, and meeting potential clients of their own.
With larger teams of people using coworking spaces, the need for a stronger sense of identity and culture grows. SMMA client SmartLabs has already implemented a coworking blueprint while still retaining its unique brand and business model. Amrit Chaudhuri, CEO and co-founder of SmartLabs, explained the importance of his company’s branding to GlobeNewsWire.com while also expressing his continued support of growth and offerings for the biotech and life sciences tenants he serves: “Meeting the challenges of innovation calls for a new kind of lab: one that is more agile and adaptable than ever before […] That’s why we felt it was time our name reflects the spirit of our transformational lab design and our mission to accelerate our clients’ potential.”