Caffeination Meets Innovation

Keurig Headquarters
Burlington, Massachusetts

For the new Keurig world headquarters in Burlington, the client challenged SMMA to design a “beacon of innovation” – a corporate campus that announces itself as home to an idea-driven company with a culture of social responsibility, fair trade, and a casual workplace environment. The architecture supports this vision through a boldly lit vertical curtain wallliterally, a beaconas well as a prominent company logo and a green-roof cafeteria wing that serves as the primary venue for important company-wide meetings. 

The fast-growing coffee system maker, owned by Green Mountain Coffee Roasters, is expected to double its employee count over the next few years. As a result, it presented some daunting requirements to the real estate developers vying for the build-to-suit headquarters project. SMMA’s developer client, The Gutierrez Company, had a 16-acre site adjacent to Route 128, along the Greater Boston Area’s high-technology corridor.

Keurig Headquarters Aerial View

User-Centric Design

A commitment to meet the challenging program and aggressive schedule helped secure the build-to-suit deal for Gutierrez. SMMA, however, focused attention on the needs of Keurig, working with Chapman Construction/Design to deliver an outcome that embodies Keurig's commitment to environmental stewardship. The LEED Gold-certified R&D building anchors the northern edge of the site, and a bridge connects it to the main 6-story headquarters building, which also achieved LEED Gold certification.

Creating a Campus Feel

Keurig strove to make its headquarters more than simply a place where its employees put their heads down and went about their days. It sought a campus-like feel, aiming to create a corporate "community" that its staff would enjoy being part of. Our team designed a company cafeteria wing—topped with a green roof garden—large enough to accommodate the regular company gatherings that previously had to be held in hotels. A north/south axis traversing the entire complex is called Keurig Way and features coffee bars, eating spots, an open fire pit for cookouts, and recreational amenities—including a basketball court— to encourage spontaneous interaction among employees.