GoDaddy Goes Cambridge

GoDaddy Northeast Headquarters
Cambridge, Massachusetts

Edgy. Hip. Bold. If you’ve watched the Super Bowl, you know GoDaddy. The company is nearly as renowned for its annual boundary-pushing advertisement, which makes waves every year during the Big Game, as for the services it provides.

The largest domain name and web-hosting provider in the world, GoDaddy chose One Main Street, in the heart of Cambridge’s technology district, Kendall Square, for its Northeast headquarters. The client wanted its new space to aid in recruitment and retention efforts, and considering the stunning panoramic views of the Charles River and the Boston skyline, the design directive was simple and egalitarian: Make the views accessible to everyone and democratize the space so that there are no private offices. 

Humanizing the Modern Office

Instead of private offices, there are a half dozen “huddle rooms” and two larger gathering spaces, the largest of which is called The Forum. The open-plan space (illustrated below) accommodates 50 employees in bench-style work stations with low, frosted glass partitions. Throughout the space—even at the reception desk, which is not always manned—there is bar-height seating for casual meetings and interactions among employees at all levels.

Open ceilings expose ductwork and beams, but also have wooden slats at key points, aiding in spatial definition. Birch wall covering adds a New England touch, and the company’s bold color palette of green, orange, and yellow is used creatively throughout.

Cafeteria/Multi-Purpose Space

The space is designed so that, virtually anywhere, an employee can attach a USB cord, be connected, and do their work—the embodiment of the phrase “plug and play.” The strategically located café is meant to be the favored spot for collaboration, and includes a ping-pong table and kegerator, to foster a sense of collegiality and fun among the hard-working developers and sales staff—not to mention provide an ideal spot to grab a Friday afternoon drink!