A New Feel for 1000 Massachusetts Avenue

Intercontinental Real Estate Corporation
Cambridge, MA

Some may have noticed that our main headquarters at 1000 Massachusetts Avenue in Cambridge, Massachusetts has undergone a new look and feel! After transitioning to new ownership, the building needed a brand refresh, interior renovations, and corresponding architectural services.

Intercontinental Real Estate Corporation wanted to welcome new tenants from the surrounding areas of Cambridge — a location historically known for its modernism, technical expertise, and innovation. To achieve this, we repositioned the building through elevating a fresh and modern identity. The new lobby design speaks to the concept of establishing a ‘social square’ destination, drawing inspiration from its unique location directly between Harvard University and MIT. Both institutions are known for their public commons and the interactive cultivation of ideas.

New subtle curved elements layered throughout the space aid in its modernization. The organic shapes bring a new and interesting element while juxtaposing the diagonal lines of the building’s architecture. Floor material changes and groupings of furniture in the lobby work cohesively with the outdoor terrace and plaza, creating a connection between the natural environment and the interior and establishing an amenity space for the building’s tenants. We also renovated our front plaza to continue its connection with the interior design through landscape and signage.